Context-Sensitive Display Technology. That’s fancy talk for encoded info that can be seen only when looking at an image taken by a digital camera.
Kameraflage™ works by using colors invisible to the human eye that are picked up by the silicon chips in digital cameras. The technology, which works on all digital cameras, including iPhone, opens up a new advertising and audience participation model with some interesting applications. For example, you can plant messages on T-shirts, movies and billboards that can only be seen with digital cameras.
