Don’t miss today’s Online Media Daily article in which Lance Maerov, WPP’s SVP, corporate development, is noted as saying that Schematic was key to WPP’s winning of the multi-billion AT&T and Dell accounts late in 2007. The article draws attention to Schematic’s unique role within the WPP family: providing clients with strategic interactive experiences. 

From the article:

“According to [Schematic CEO Trevor] Kaufman, part of the success stemmed from Schematic’s ability to complement the core pitch agencies with design and technology solutions, in addition to creative and strategic insights. ‘Dell and AT&T are both companies who aren’t just broadcasting messages to clients using digital media, they’re offering services and value to clients through the digital channel,’ Kaufman said. ‘They needed a bit more than just ‘online advertising,’ and that is the approach we wanted to bring to the pitch processes.’”