by Katy Saeger, PR Director

Schematic is featured in today’s AdWeek as one of the five “Next Generation” shops to watch; we were chosen based on our success at leading innovations in the marketplace. Here’s some of what AdWeek has to say:

“Trevor Kaufman has never considered himself an adman. Unlike interactive agencies in San Francisco and New York, Schematic, the agency Kaufman founded, didn’t shift to online marketing. Instead, it focused on solving distribution problems for media and technology businesses. Before it became a buzzword on the conference circuit, Schematic helped clients create digital platforms.

“Clients like Disney, ABC and Intel “didn’t come to us to market some offline product but to create products for them to distribute media or establish a community or build an e-commerce experience,” he said. ABC, for instance, tapped Schematic to build the broadband video player when it began putting its TV episodes online, along with helping it figure out an ad model that balances the user experience with business imperatives.

“Its experience with media companies has paid dividends as more companies look to content and customer experiences as a pathway to building brand loyalty. . . .”

Read the entire article here. And look for an article in the same issue on Project DaVinci, our Dell/WPP initiative, of which Schematic is “the digital cornerstone,” according to AdWeek.