Schematic is proud to be one of the first developers included in the exciting and innovative “Widget Channel” initiative, unveiled August 20, 2008 by Yahoo! and Intel. This new TV/CE application framework will introduce the television audience to “TV Widgets”—small Internet applications that bring additional content, community features, and personalization to the TV viewing experience.

Schematic has always been at the forefront of strategic innovation in the emerging media and interactive television spaces; we’re excited to be joining such industry leaders as eBay, Disney-ABC Television Group, Comcast, MTV and Blockbuster in this important and potentially game-changing new approach to digital convergence. Eric Breitbard, SVP, said: “We all come to work every day to develop and implement solutions that will take brands into the next generation. This platform will help make that possible, so we are thrilled to be involved.”

For more information, see the Intel/Yahoo! press release.