“Screen Heroes”—that’s what WPP’s calling Schematic these days. In the most recent edition of “The Wire,” WPP’s monthly newspaper, CEO Trevor Kaufman details some of Schematic’s greatest strengths: creating online services that create value exchange between our client and their users; increasing sales by improving the customer experience; an open approach to partnership; and the way that we look beyond the current model for solutions that will delight and satisfy clients and their customers alike. The article, written by Alexander Garrett, draws attention to our work with Target, Dell, NBC, Microsoft, Coke and Vogue.TV.

It’s an informative and extremely positive article—here’s a pdf of the whole thing (The Wire) (©2008 WPP, reprinted with permission).