Archive
Schematic’s increasing media prominence continues to grow: Trevor Kaufman appears in the March 19th edition of Ad Age online as an expert on the business of retail. The article emerged from Trevor’s participation in a panel at the Ad Age Digital Marketing Conference titled “Retail in Detail: Where the Digital World Meets the Physical World.”
Check it out here.
There’s a great piece on Schematic in the newly released “Digital A-List 2008: Next in Line” Special Report.
Here’s an excerpt:
“Is Schematic a technology company or a creative shop? Does it really matter? As marketers have begun to think about advertising differently — not just as pushing messages out to consumers but as providing value and functionality and becoming a media vehicle in its own right — the shop has found itself in the right place at the right time. ”
This is fabulous publicity for Schematic and indicative of our rise to international prominence. Check out the complete 2008 Next in Line article here.
Schematic secured quite a bit of attention in the tech press as a result of our MIX08 appearances and outreach:
Next up: a feature in Ad Age Digital. Watch this space!
As announced today at MIX08, Schematic is now part of Microsoft’s elite group of 20 agency partners. That means we’ve become one of 20 global interactive agencies the company recommends to its partners to design the best experiences using Microsoft technologies.
The announcement represents the next step in our long-term relationship with Microsoft. As you know, Schematic was chosen by MSN and NBC to create the network’s 2008 Olympics Web video player using Microsoft’s new Silverlight 2.0 technology. CTO Matthew Rechs demonstrated some of our Olympics work during the MIX08 keynote address.
The Media Industry Newsletter has nominated two Schematic projects for its Best of the Web 2008 Awards: ShopVogue.TV for “Advertiser Program” and Flip.com for “Community/Social Networking” and “Uses of Interactivity.” Winners will be announced April 14 in New York City.
More info here.
The Magazine Publishers of America (MPA) Digital Awards honor excellence and innovation of magazine brands on all digital platforms. ShopVogue.TV, a Schematic project, was nominated in the category of Website of the Year: Fashion/Beauty. Winners will be announced in NYC on February 27 at the annual Magazines 24/7 Digital Conference.
Read more here.
Hank Blumenthal, Program Manager of Emerging Technologies at Schematic, will moderate a panel at the 2008 South by Southwest Interactive Conference and Festival in Austin TX this March.
“Video Production for the Web & Mobile Devices” will take place Saturday, March 8, from 3.30-4.30.
Confirmed Panelists:
Hank Blumenthal - Schematic / Program Mgr of Emerging Media
David Todd - Eyespot / VP Content & Strategic Partnerships
Jason Meil - Current TV / SVP Original Programming & Acquisitions
RJ Cutler – Actual Reality Pictures/ President and Founder
More info here.
Don’t miss today’s Online Media Daily article in which Lance Maerov, WPP’s SVP, corporate development, is noted as saying that Schematic was key to WPP’s winning of the multi-billion AT&T and Dell accounts late in 2007. The article draws attention to Schematic’s unique role within the WPP family: providing clients with strategic interactive experiences.
From the article:
“According to [Schematic CEO Trevor] Kaufman, part of the success stemmed from Schematic’s ability to complement the core pitch agencies with design and technology solutions, in addition to creative and strategic insights. ‘Dell and AT&T are both companies who aren’t just broadcasting messages to clients using digital media, they’re offering services and value to clients through the digital channel,’ Kaufman said. ‘They needed a bit more than just ‘online advertising,’ and that is the approach we wanted to bring to the pitch processes.’”
Be sure to listen to EVP Andrew Solmssen’s new interview on “The TV of Tomorrow Show with Tracy Swedlow.” Andrew talks about Schematic’s recent acquisition by WPP, our amazing work in interactive and broadband TV, new developments in navigation, and much more. Hear the interview here.
Note: Andrew will be speaking at the TV of Tomorrow Show, March 11-12, 2008, in San Francisco. Watch this space for more info as the date draws nearer.
Schematic CTO Matthew Rechs will appear at Microsoft’s MIX08 conference, March 5-7 2008 at The Venetian Resort Hotel Casino in Las Vegas, Nevada. Now in its third year, the MIX conference bridges the design, technology and business communities that are driving innovation on the Web and across all interactive media. Matthew is moderating a panel entitled “Digital Done Right,” which will bring together some of the industry’s top digital media executives to discuss the trade-offs and compromises involved in crafting user experiences that are compatible with business realities.
Inside the Box is an open forum for Schematic’s employees, partners, and friends to discuss the things that matter most to them. Be it strategy, design, technology, user experience, content, products, services or digital innovations. Here, is where we analyze, proselytize, theorize, ponder and debate. Here is where we share, collaborate, and grow from collective ideas and thinking.
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